El Lector, Cigar factory reader

El Lector, Cigar factory reader

The reader

As far back as the 1800s, and said to be in as many as 500 factory buildings, cigar factory workers were entertained and educated by “El Lector”, “The Reader”.  The lector, a man (or later, woman) who was charged with reading to factory workers as they sat at their workstations for long hours. Without any heavy machinery to stifle noise, a lector could broadcast his or her voice to hundreds of rollers, keeping their minds engaged as their hands performed mindless, repetitive work. Newspapers were read, and so were novels. Some would work harder and longer if it meant staying to see how a plot would unfold.

Once again I’m completely fascinated by more interesting cigar culture history, from Cuba, to Key West, and up to Tampa Florida, the Lector became part of the fabric and integral to the sanity of the rollers.  Respected in their community and often times recognized for the quality and strength of voice, Lectors were often viewed as an intellectual.

In most cases Lectors were not hired by, or compensated by the factories themselves…encouraged by the factories the workers would give 25-50 cents of their weekly salary to the Lector.  Also, because there was no official relationship between the factory and the Lector…they could be thrown out and refused future work.  If a factory owner held specific political views the Lector had to take care and not offend with opposing views; sometimes it took real skill to inform and educate while not crossing the resident factory line.

The practice of reading aloud while others listen intently as they engage in manual labor has a long and distinguished tradition through out the Caribbean in the practice of cigar manufacture. Because the job of rolling cigar after cigar could become monotonous, the workers wanted something to occupy and stimulate the mind. Thus arose the tradition of lectors, who sat perched on an elevated platform in the cigar factory, reading to the workers. It started in Cuba and was brought to the United States more particularly to Key West in 1865 when thousands of Cuban cigar workers emigrated to Florida to escape Spanish oppression.

The Partagas factory allowed a lector on the condition the factory had approval over what could be read. Novels were rarely a problem, and works like Les Miserables became popular choices. But when papers like La Aurora became more politicized, railing against pastimes like cockfights and billiards and pushing for labor unions, harder lines were drawn. In 1866, Francisco Lersundi, the captain general of Cuba, ordered the police commander to enforce a ban of lectors, with police patrolling the factories to quiet any activity.

It wasn’t until the conclusion of the Ten Years’ War in 1878 that reading resumed, and not until the end of the Spanish-American War in 1898 that the practice was no longer in danger of being stifled. By this time, lectors had evolved from being volunteer workers to full-time professionals, typically from educational or communications backgrounds. Reading materials were voted on by workers. If some were dismayed to hear the works of Rudyard Kipling or Ibsen, they might balk at paying their share of the lector’s salary.

El Lector, the reader

The advent of radio

Unlike humans, stations were inexhaustible, and could offer a variety of dramas, sports coverage, and up-to-the-second updates on world affairs.

While many factories in Cuba and the U.S. had radio equipment installed, a large number did not. Those that did held lectores in such regard that the two diversions began to co-exist, with the lector starting the day with news and historical trivia before a broadcast would begin. Later in the day, they’d resume a novel before once again turning the floor over to the airwaves.

Part of their stability had to do with their expanded roles in factories. A lector was not just a source of white noise, but a liaison between workers and the authors, artists, and politicians who wished to address them from the pulpit. When factory baseball teams needed an announcer for games, their lector was an obvious choice.

The profession remains a fixture of many Cuban cigar factories, where industrial evolution hasn’t yet seen the total obsolescence of hand-rolled craftsmanship. The voice of the lector and lectora has survived both political unrest and the advent of technology to inspire their listeners. It is no coincidence that rollers favored the work of Alexandre Dumas—one of Cuba’s most famous exports is the Montecristo. (information provided by mentalfloss.com)

Let’s wrap this up

My brothers and sisters of the leaf, thanks again for spending this time with me as I attempt to shine brightness on our wonderful pass time.  I hope you found this read interesting and enjoyed learning more about this thing we love.

Until next time, find that special corner and have that favorite smoke.

ThinkCigar…it’s a lifestyle.

cigar tobacco thinkcigar

Cigar Tobacco Types

Cigar Tobacco Leafs


Often when lighting up that special smoke you couldn’t wait to get your hands on, we sometimes pause, look inquisitively at the cigar and ask the question…how did you get here ?  Listen, we know where we purchased it, the alleged countries involved, the brands and bands; but there’s more to consider, the genesis of it all, where did the goddamn leafs come from in the first place. I mean it’s not like Coca Cola, or a Big Mac, for many casual smokers there are unanswered questions that haven’t even been born as questions yet.  Well kids, it’s time uncle Monte, gave you the talk (somebody has to) , it’s just the right thing to do.

questioning face thinkcigar

So right off-the-rip…let’s get your internet parents over at Wikipedia involved:

A cigar with a semi-airtight storage tube and a double guillotine-style cutter

cigar is a rolled bundle of dried and fermented tobacco leaves made to be smoked. They are produced in a wide variety of sizes and shapes. Since the 20th century, almost all cigars are made up of three distinct components: the filler, the binder leaf which holds the filler together, and a wrapper leaf, which is often the best leaf used. Often the cigar will have a band printed with the cigar manufacturer’s logo. Modern cigars often come with 2 bands, especially Cuban Cigar bands, showing Limited Edition (Edición Limitada) bands displaying the year of production.

Cigar tobacco is grown in significant quantities primarily in Central America and the islands of the Caribbean, including Cuba, the Dominican RepublicHaitiHondurasMexicoEcuadorNicaraguaGuatemalaPanama, and Puerto Rico; it is also produced in the Eastern United States, the Mediterranean countries of Italy and Spain (in the Canary Islands), and in Indonesia and the Philippines of Southeast Asia.

The origins of cigar smoking are still unknown. A Mayan ceramic pot from Guatemala dating back to the tenth century features people smoking tobacco leaves tied together with a string.


Ok, now with that out of the way let’s break this thing down:

Connecticut Broadleaf Tobacco

Most cigar aficionados love the earthy flavor and rich sweetness of this tobacco. You’ll find this type of cigar tobacco in your Maduro cigars and it is grown in sunny Connecticut. This type of tobacco is also mainly used for machine-manufactured cigars. You can normally tell if you’re smoking a Connecticut broadleaf cigar by the copious veins on its wrapper. The growth of this tobacco is a result of the many Andes natives who immigrated to the United States.

Isabela Burley Tobacco

This tobacco leaf is world-class. You’ll find these growing in the Philippines in the Cagayan Valley. Isabela Burley tobacco has a distinctive taste and aroma. It’s also one of the highest in demand tobaccos globally  It’s also rather mild, making it ideal if you’re not used to smoking cigars and are yet to acquire a taste for it.

San Andres Tobacco

These are perfect if you’re a cigar aficionado who loves Costa Rica or Mexican-grown tobaccos. San Andres tobacco is derived from rich Mexican soil and seeds in the San Andres Valley. It’s usually used to manufacture Madura cigars. It’s also used as a cigar wrapper. You’ll revel in its smooth chocolaty, and pepper-like nuances.

Sumatra Tobacco

Another derivative of black tobacco, this tobacco has several variations grown in different parts of the world. Some of these variations include Dominican, Cameroon, Ecuadorian, Nicaraguan and dark Sumatran tobaccos. You’ll find the Nicaraguan type in La Flor de Oliva or La Reloba Sumatra. Enjoy the spicy and darker Ecuadorian variety in the form of the upper medium to full-bodied Ligero Cabinet Oscuro. This cigar is not too strong, but can evoke quite a kick. It’s always advisable to eat first.

Olor Tobacco

Also known as Olor Dominicano, this type stems from the Dominican Republic (DR). Its leaves are quite thin and it burns well. The aroma here is absolutely potent. This explains the name, which is Spanish for ‘aroma’. Go to any of the most prominent tobacco shops and you’ll be sure to see these stacked on the shelves. Other flavorful DR tobaccos of note are Piloto Cubano, which is cultivated from Cuban seed, derived from the Cuban Vuelta Abajo region.

shade grown wrapper thinkcigar

Of course there are many other types of tobacco used to make cigars ; but this gives the casual aficionado some ammunition to deal with the know it all, and so called experts (you know who you are) , a little knowledge can provide for a very puffed-out chest…lol.  The soil and the planting, the harvesting drying and curing, the blending of leafs by masters, and the magic hands with skills passed down from family members and mentors all, participate in the dance that delivers.  Behold, this is how the goddamn thing got here.

As I write this it’s Fathers day, I imagine there will be many a cigar in play today…lighting up is a pleasure that’s not so guilty (if you ask me), find that spot for a smoke as special as today, you’ve earned it.  To all who live the cigar lifestyle dream; this one’s for you…smoke em if you got em.



key west cigar labels thinkcigar

Key West Cigar Labels



A remnant of a cigar lifestyle connecting two worlds


The wonderful world of cigars and the cigar lifestyle in general constantly provides enjoyment, camaraderie, and a connection to a rich history…each and every stone I turn rewards me with a limitless wealth of information.  Cigar truth.

News to me was the fact that some aficionados collect cigar labels from the period of “When Key West was Cuban” 1860s, 70s and 80s, waves of Cuban immigrants crossed the Florida Straights searching for political freedom and economic possibilities.  It worked, they would begin to start their own businesses and win political office, stitching Cuban culture into the fabric of this South Florida city, Key West.

Key West cigar label thinkcigar

This is some pretty cool stuff and just another example of how our beloved cigar lifestyle, hits us over-the-head with more great shizzle (thank you Snoop dogg).  Recently (2017) there was a historic find…check this out:

Florida Keys Man Discovers Rare Gato Cigar Progressive Proof Book, Now on Exhibit at Custom House Museum

Andrew Bulla, a Florida Keys man who discovered a regional treasure while shopping for vintage car parts on eBay, has placed his find into the hands of the Key West Art & Historical Society in a gesture to foster its cultural and historical preservation.  The one-of-a-kind, mint-condition cigar label progressive proof book created for and signed in 1897 by Eduardo Hidalgo Gato, founder of the E. H. Gato Cigar Factory, has been digitized for online viewing in the future, and is now on display in the ‘Industries of Key West’ exhibit in the Dogwood 2 Gallery on the second floor of the Custom House Museum, 281 Front Street.

Hats-off Andrew, there’s a special place for you in cigar heaven…lol, wtf am I talking about, my made up phrase for today (we each get one per day); anyway, really enjoy learning about this stuff and sharing it with you the reader, my fellow aficionados.

The artistry and imagination imparted into these labels was pretty damn amazing…(no internet,imagine) , real and true talent, that’s what’s up.  Hey, it’s memorial day weekend and I hope this post finds you well…big shout-out to all the US service men and women, thank you for your incredible service, it’s much appreciated.

Find yourself a comfy spot with some like minded people (or not), and light up that favorite smoke…you deserve it.  ThinkCigar, it’s a lifestyle.

Ybor city arch thinkcigar

The Birth of a Cigar Nation

News flash…it’s not Cuba !


We smoke, we buy sell and trade our favorite sticks, we’re in love with everything cigar (at least I am), and here in the US, always chasing the “White Wale”, El Capitan…the Cuban cigar.  The romantic thoughts and images, friends and family members bringing a few back from their cruises and trips abroad; chests puffed-up and poked-out as they present them to you, the holy grail of cigars, spoils of their great crusade.

cuban cigars thinkcigar

The history of our infatuation with these rolled delights is rooted much closer to our American soil than one might think…most know very well of the pre-embargo availability of Cuban cigars; but how many of us are truly aware that the cigar capitol of the world is (or was) in the United States of America.  Confused ?  I bet you are, you see boys and girls from Key West, to Tampa FL by way of Cuba is how this thing unfolds.  In the 1830s, commercial cigar rolling began in Florida, by Cuban immigrants.

New York cigar manufacturer Samuel Seidenberg (a German immigrant himself), established the first “clear Cuban” cigar factory in Key West in 1867.  Using Cuban laborers to roll Cuban tobacco Mr. Seidenberg, pioneered the idea of making authentic Cuban cigars in America, while avoiding the high tariff levied against products from Havana, as well as the trade restrictions imposed by Spain.

There was a strong natural connection between cigar workers in Key West and Havana, and by the early 1890s, 50,000-100,000 people traveled back and forth annually.

Havana cigar shop Key West (Havana cigar shop Key West FL, )


Cuban cigar makers create a new Florida city


Vicente Martinez Ybor, one of the most significant figures in the history of cigar making in Florida, established a cigar factory in Key West in 1869. Ybor had run a very successful cigar manufacturing business in Cuba, but he fled the country after colonial authorities discovered his connections with revolutionaries.

In 1885, he moved his cigar making operation from Key West to Tampa. Steamships could bring tobacco leaves from Cuba for the cigar factories, and Henry Plant’s new railroad connected the small town of Tampa to the rest of the country. The area around the cigar factories grew and became known as Ybor City.

Immigrants came not just from Cuba, but from Italy, Spain, and throughout Eastern Europe and Latin America in search of work. At its height in the 1880s, there were more than 100 factories in Key West. By 1910, there were 150 factories in the Tampa area employing more than 10,000 workers. Of the 50,000 residents of Tampa, 14,000 were Cuban, 7,500 were Spanish, and 1,500 were Italian.  (informational facts from Florida Memory)

There is so much more rich and incredible history that belongs to this phenomena:

  • Mutual Aid Societies
  • Social Clubs
  • Paulina Pedroso
  • Jose Marti
  • The Spanish-American war and Cuban independence


The complete history is available for anyone so inclined to pursue, so I won’t try to capture it here in it’s entirety; but I gotta tell you, as a cigar guy I find this interesting as hell.  By 1900 Ybor city was considered the cigar capitol of the world…not Cuba, but a carved out spot in hot-ass Tampa Florida.  It was thriving.

Cuban club thinkcigar

For more than 50 years Ybor city shined with approximately 150 cigar factories employing and supporting many workers and families, a small buzzing community built for and around the production of fine cigars had come together in a very meaningful way.  Our country had fallen in love with the craftsmanship of fine hand rolled cigars, an art form passed down through families…fathers to sons, mothers to daughters, enjoyed by many a cigar fan during that time.

Innovation !

We the people often times look to push through our accepted norms…this time in a way that would have an unforeseen affect on premium cigars.  In 1917, a cigar rolling machine was invented that could roll 4,000 sticks per day, and by 1928 more than 50 % of cigars were made by machines.  Ybor city began to slowly decline.

Ybor city thinkcigar

Our appetite for advanced machinery had placed it’s filthy hands around the neck of our home-grown Cuban cigar bonanza while we slept.  Mother F***er !  But some things refuse to die; while Ybor city, hasn’t reached it’s previously glory, it has surely refused to disappear.

Ybor city thinkcigar

I have to say that upon learning the real history of the Cuban cigar connection to Ybor city, really fascinated me…but in all of my cigar conversations with friends and foe, I never hear of this rich history.  While I’m not of Cuban decent (I was born in Bradenton FL), I’m extremely proud of these facts that link the people, the struggle, the tobacco, the art and passion that made this all possible.

There are many other stories that I will write about in the future that were born in Ybor city; but for now I hope this has educated and entertained the reader.  Glad to spend this time you, it’s Friday and a good cigar awaits your arrival; don’t disappoint and enjoy your smoke.

ThinkCigar…It’s a lifestyle


cigar smoking and news







stogie stogy cigar thinkcigar lifestyle

So what exactly is a Stogie anyway ?

The dictionary says “its a long thin inexpensive cigar


arnold stogie thinkcigar (pic by tequilahardness.com)


Arnold famously yelled out on a movie set “where the f**k are my stogies”…like only the Terminator could.  I think of Winston Churchill, George Burns, Groucho Marx, Bluto, or a host of other old-school characters.  But why is it called a Stogie ?

I was recently in Providence, RI at a smoke shop (Broadway cigars), talking to my good friend and longtime cigar aficionado Mr. Karl Pease, who like he often does, started dropping cigar knowledge at a rapid pace (the man knows his sh**), he began to explain the origins of the word Stogie or stogy spelled by some…instead of trying to remember everything he said, I found an identical explanation on “Blog of Answers”  Tobacco was picked up from the natives of the East Indies and introduced to Europe by the Spanish in the sixteenth century. The English word cigar is from the Spanish cigarro, which they took from cigarrales, a Cuban word meaning a place of leisure. Stogie is an abbreviation of Conestoga, and because the drivers of that wagon company (based in tobacco country) always had a roll-your-own cigar stuck in their mouths, observers called them stogies.

stogie stogy churchill thinkcigar

What is a stogie cigar ?  Why are they are they called stogie cigars ?

The questions are many and the answers can be, well, let’s just say off-the-mark at best.  You may put this in the useless information category or just not give a rat’s ass…frankly Charlotte, well you know the rest.  Hey, we cigar folks this kinda stuff, it’s part of who we are…we like to think we know sh** about these subjects related to our cigar lifestyle.

george burns stogie thinkcigar

I’m sure there are many stogie stories out there, images of fathers and uncles, construction workers, sexy women in more recent times…the culture is rich with lot’s of examples; hopefully I have given you some food for thought and a raised eye brow ( like oh, didn’t know that), no need to thank me, i’m here for your amusement…lol.

I hope your next cigar is the best one yet.  Thinkcigar…it’s a lifestyle !

cigar smoking and news




ThinkCigar, Kramer, cigar store indian

So what’s the deal with the Cigar Store Indians ?

What do we know, and what’s the big deal ?


Born in the 60’s means limited knowledge for a long period of time (pre-cable tv) about lot’s of things in your world…you only had a few channels to learn what you missed in school; but it was common place to see these Native American figures on a number of TV shows, and if you had a parent that enjoyed cigars or pipes, you might have even seen one in person, and if we’re truthful it was probably pretty damn scary.  I mean think about it, your exposure to Native Americans at that point was mostly fictional and only showed up in westerns…now your face-to-face (or face-to-knee, we were just little bastards) with this rather large, bare chested stiff figure with a really serious face…what the hell !

giant cigar store indian

I know it tightened my shorts up…lol; but before we get to far ahead of ourselves let’s get factual and interject some history shall we, according to Wikipedia:

Because of the general illiteracy of the populace, early store owners used descriptive emblems or figures to advertise their shops’ wares; for example, barber poles advertise barber shops, show globes advertised apothecaries and the three gold balls represent pawn shops. American Indians and tobacco had always been associated because American Indians introduced tobacco to Europeans,[1] and the depiction of native people on smoke-shop signs was almost inevitable. As early as the 17th century, European tobacconists used figures of American Indians to advertise their shops.

Because European carvers had never seen a Native American, these early cigar-store “Indians” looked more like black slaves with feathered headdresses and other fanciful, exotic features. These carvings were called “Black Boys” or “Virginians” in the trade. Eventually, the European cigar-store figure began to take on a more “authentic” yet highly stylized native visage, and by the time the smoke-shop figure arrived in the Americas in the late 18th century,[2] it had become thoroughly “Indian.”


What about today ?

Well more recently we tend to see them on sitcoms (Seinfeld cigar store Indian, Cheers cigar store Indian…etc.) but in our daily lives they are becoming more scarce…for some people they’re also seen as offensive and racist figures, and even taboo for many shop owners, it’s not my place to tell anyone how they should feel about this because we all have our own way of looking at things; but this figure is truly part of tobacco history and cigar lifestyle.  I would also be remiss if I didn’t talk about one of the most famous Native American carvers of cigar store Indians, Frank Gallagher…according to Wynbrier.com

One of the most famous Native American carvers of Cigar Store Indians was Samuel Gallagher.  Samuel originally carved furniture for a store owner named Gallagher.  Following the custom of Indian laborers of that era, Samuel took his employers name as his own.  He began carving Cigar Store Indians in the 1840’s after most of his tribe, the Man-Dan were wiped out by small pox. [Samuel has away at the time and was spared the dreaded disease]  His great, great grandson Frank Gallagher is known to be one of approximately 12 true full blooded Man-Dan Indians still living.  Frank, following in his ancestor’s footsteps, is a highly skilled artisan in his own right.  His art?…the creation of Cigar Store Indians.  One of the original Gallagher Wooden Indians is on display in the Smithsonian Institute.
The Gallaghers, continue the art of carving as Samuel would want…the right way…by hand!  Frank’s father Ralph has passed however his carvings today sell in the thousands of dollars, and Samuel’s are virtually priceless.

I like cigar store Indians, I like the fact that it’s part of the tobacco history here and abroad…I like it that you can find plaster cigar store Indians, you can find cigar store Indian auctions, how to carve a cigar store Indian, you can even find cigar store Indians on Amazon.  I also believe this to be an educational opportunity for those who are much younger…it’s our responsibility to make sure they’re informed and understand the connections.

cigar store Indian

So to Jerry and Kramer, (Seinfield) Sam and Woody (Cheers), thanks for keeping them in our contentiousness.

cigar smoking and news


ThinkCigar…it’s a lifestyle !

why we smoke cigars_ThinkCigar

Why do we smoke cigars ?

Indeed, why do we do it;


So many ways to address this question…to give an answer that might satisfy, may prove to be difficult; because the person asking the question most likely has never indulged in occasional cigar smoking, and therefore my have difficulty coming to terms with the answers given.

I imagine it might be helpful to lend some historical value to the subject at hand before we start waxing all nostalgic about our grandfathers and great uncles sucking on some retro sticks at family gatherings.

Our good friend Wikipedia states:

A cigar is a rolled bundle of dried and fermented tobacco leaves made to be smoked. They are produced in a wide variety of sizes and shapes. Since the 20th century, almost all cigars are made up of three distinct components: the filler, the binder leaf which holds the filler together, and a wrapper leaf, which is often the best leaf used. Often the cigar will have a band printed with the cigar manufacturer’s logo. Modern cigars often come with 2 bands, especially Cuban Cigar bands, showing Limited Edition (Edicion Limitada) bands displaying the year of production.

Cigar tobacco is grown in significant quantities primarily in Central America and the islands of the Caribbean, including Cuba, the Dominican Republic, Haiti, Honduras, Mexico, Ecuador, Nicaragua, Guatemala, Panama, and Puerto Rico; it is also produced in the Eastern United States, the Mediterranean countries of Italy and Spain (in the Canary Islands), and in Indonesia and the Philippines of Southeast Asia.

The origins of cigar smoking are still unknown. A Guatemalan ceramic pot dating back to the tenth century features Mayan smoking tobacco leaves tied together with a string.

We could also talk about how Columbus brought back tobacco products to Europe; but we’ll let you handle that bit of research…the real point, it’s been going on for a long-ass-time.

Lets get personnel

thinkcigar it's a lifestyle

It’s time to point the barrel of this question right at my head…let’s get singular, why do I smoke cigars, me, this kid, this guy…”because I freakin love em” lol.  Ok seriously, I have my reasons and justifications: (1) a decent cigar takes me from 45 minutes to an hour to finish which in-turn guarantees me an hour for myself (2) it’s ritualistic in it’s preparation…the way you cut your cigar, the way you light your cigar pretty much remain consistent (3) your smoking environment is for the most part of your choosing.  These are things that very much appeal to me, and most of the enthusiasts that I know.

In the beginning it’s about developing your palette and figuring out your tolerances, learning the differences of mild, medium, and bold, the differences of smoking before or after a meal…do you like scotch, rum or wine with your smoke; or just pounding some beer with it.  Depending on what I’m smoking , and when i’m smoking will influence what I’m choosing to drink (if at all).

Having a cigar for me is like being on a short vacation, some of my most clear and lucid thinking has been achieved, while I’ve been on holiday; in and out of the country, and for the short respites’ I enjoy while enjoying my favorite cigars.  Because of the cigar I enjoy the friendship of people that I would have never met, relationships that have enriched my life.  Different politics, religion, races, gender, economic backgrounds are all transcended for that hour…while I’ve given you a lot to digest for my reasons; it barely scratches the surface.


If you’ve noticed, I haven’t mentioned anything about taste and flavor…this thing is so much more than that.  It’s a lifestyle.





Donna Mathews|Habanos cigar lounge

Habanos On The Hill

Habanos cigar lounge Atlanta, GA (Castleberry Hill)

In one of Atlanta’s hot and creative areas you’ll find one of it’s anchors…Habanos cigar lounge, located in the Castleberry Hill neighborhood.

Google describes the area “Castleberry Hill is an industrial area turned trendy, with residential lofts and indie art galleries in old warehouses. The neighborhood is also a popular filming location, and walking tours take in sites like The Gulch, a derelict space often used in major TV shows and movies. The casual, eclectic dining scene encompasses everything from Southern soul food and hearty Mexican to creative sushi”

Habanos cigar lounge is classic and industrial just like the neighborhood that it reps; exposed brick and ceilings of extreme height, hardwood planks under your feet and a beautiful bar that’s long and encompassing, texture, check, atmosphere, check, sensations and libations, double check…you want it they got it !

Dona Mathews, and her husband Michael Paul, along with business partner Karl Booker are the owners of Habanos cigar lounge.  They have been open since November 2016 and have worked their way into most cigar conversations here in the ATL.  I first visited this spot about a year and a half ago for the first time and liked it right away, Micheal made my wife and I feel right at home, and ditto for the friends I would bring on following visits.

Most recently, I had the opportunity to spend some time at the shop with Dona…not only is she part owner, budding tobacconist and equal manager; but she’s also the resident marketer.  The social media presence the lounge enjoys is a direct result of her hard work, she gets it done in a male dominated industry.  Also the heavily influenced Bombay decor is something she is really proud of.

Habanos cigar lounge atlanat

The cigar smoking here is given the respect it deserves, the staff is trained to clip and light your cigar, and the leather couches call for you to sit and enjoy.  There’s room for a decent amount of people, and when busy, you can still communicate with friends without yelling.  The humidor while not super expansive, still offers-up some pretty nice sticks…on my most recent visit i tried one of their house cigars, it was a medium-bodied Nicaraguan creation that could hold it’s own with most $10.00 sticks, well done !  As a cigar smoker I’m usually most interested in the cigar variety and smoking environment available; but this place enjoys a well deserved reputation for it’s drinks, libations, cocktails, lot’s of people walk in and place their drink order first, and then their favorite stick (i’m the exact opposite…lol).  All things considered, this place is really what’s missing from most up-and-coming trendy areas…it’s not overdone, it’s not pretentious, it’s not lacking in the many ways one might think when considering a spot like this, it checks the boxes and crosses the T’s.

So the next time you venture up or down from the burbs’ check out Habanos cigar lounge…look up Michael and Dona, grab a stick and have one of their hot drink concoctions ; and maybe bring Michael a “Rocky Patel Vintage 1999” , I hear it’s one of his favorites.

Happy smoking


Daniel Marshal gold cigar

Let’s Smoke Some Gold…Cigars ?

Who is Daniel Marshall ?


Daniel Marshall

Some enter into a business with intent. Others are surprised to discover that a talent, product or skill set coupled with a personal passion turned out to be something that they can make a living from. That was the case for Daniel Marshall, a renowned humidor maker who also has his own cigar lines.

Marshall’s desire to build things by hand came from his dream to build a sailboat that would allow him to sail around the world—a dream he’s had since he was 10 years old. He entered into the world of cigars unintentionally, after setting out to make a thank-you gift for his girlfriend’s grandfather. Marshall wanted to make her grandfather something he could store his favorite cigars—Dunhill Monte Cruz 280 Panatelas—inside. He ended up creating a cigar case made of teak wood and presenting it as a gift. Impressed with the quality of the case, his girlfriend’s grandfather told him that he was sure that Dunhill would buy the case and that Marshall would be able to use the money he earned to build his dream sailboat. This launched Marshall into the humidor business and world of cigars full time. Tobacco Business recently sat down with Marshall to discuss how he built his brand and get his take on how you can build your own impressive following and notoriety.

Tobacco Business: Tell us about the first humidor you built.
Daniel Marshall: It was an Alfred Dunhill humidor with a bottle of Dunhill Whisky inside. Dunhill said if I could replicate it, they would give me an order. I did that, and in two weeks, I had a purchase order for $250,000 from Dunhill for more humidors. Next, I set up a humidor factory in Santa Ana, California. That was back in 1982, more than three and a half decades ago.

Daniel Marshall

Your humidors and your cigars have an impressive following that includes celebrities, politicians and other affluent figures. How can other accessory and cigar makers go about building a following for their brands?
Three words: quality, commitment and trust. Do exceptional work with heart, and those who appreciate the best of the best and can afford the top quality will know about you and seek you out. There is a saying: “Build it and they will come.” This is how it works.

You’ve done a few collaborations with other brands and celebrities. How do you choose who to collaborate with so that it’s beneficial to your brand?
I choose to collaborate with anyone by identifying shared common values and loves. I am excited to do charitable work for the environment and to help children become all that they can be.

It was a great honor and privilege to be chosen by Universal Studios to make a humidor to commemorate the Blu-ray release of one of its most well-known films, Scarface; to be chosen by Hennessy to make 800 humidors for their XO product; and to work with Bally of Switzerland on 500 humidor/presentation boxes for their bespoke shoe collection called the Scribe [collection]. All of us share the same commitment to quality, luxury and creating the benchmark of quality.

Daniel Marshall Golden Torpedo

In addition to humidors, you have your own branded cigars: the Red Label and the 24kt Golden Torpedo. What made you decide to expand your brand by launching your own cigars?
Twenty-one years ago, customers and store owners would ask me, “Marshall, you make the best humidors in the world—where are your cigars? We trust you for making humidors, and we would trust you to be as fanatical with a cigar blend and creating one as you are with your humidors.”

So again, trust was essential and the reason for making a cigar. The challenge was to make a cigar with one of the world’s top cigar makers during the height of the cigar boom in 1996. It was something that could only happen with a strong friendship in place. Manuel Quesada created a cigar for our brand because of our friendship and because of trust.

What part of your job do you enjoy the most and why?
I have learned that to have a successful business and life, you have to enjoy and love it all. I enjoy all aspects of it—from the administrative aspects of our company, to working with my wonderful team in the factory getting covered in dust, designing humidors and creating all kinds of new humidor and cigar collections, to answering these thought-provoking questions that take me back through the past 35 years of my life, to enjoying cigars with our global family around the world.

– Story by Antoine Reid

This story first appeared in the November/December 2017 issue of Tobacco Business magazine. Members of the tobacco industry are eligible for a complimentary subscription to our magazine. Click here for details.

got cigars

She Said, Got Cigars ?

A jewel in Georgia, by way of Ethiopia !


The name of the establishment is, “Got Cigars ?” and the owner’s name is Rukia, she along with this delightful establishment are the above mentioned jewels…nestled in beautiful downtown Decatur, is where you’ll find them.  Rukia, purchased the shop from a family member over 13 years ago and has never looked back…her humidor is rich with selection and taste, with offerings from flavored and mild for the occasional or beginner, and medium bold or full bodied smoke for the more seasoned aficionado.

When you walk in the door you’re greeted with a friendly smile and  welcoming words…like an old friend, it just lifts your spirits a little bit; in our more present day lives this type of hospitality is a pleasant and welcome surprise.  Got Cigars ? , also sells different pipe tobaccos, lighters, humidors, cutters, etc.  Leather chairs to sit and enjoy a smoke are readily available, and in front of the shop you’ll find a couple of chairs and a table for an outside cafe style smoke, perfectly arraigned for people watching under the green canopy that covers the front door…a little southern magic.

In the summer of 2018 Got Cigars ? experienced a setback; the city of Decatur decided to raise the sidewalks along Ponce De Leon ave, and right in front of the smoke shop, shortly after the work was completed we experienced a heavy Georgia rain, when Rukia arrived at the shop the next day, she discovered inches of water had invaded her business.  The losses were significant, hard wood floors, gone, leather couch, gone, hand made wool rug, you get the picture.  The city of Decatur, told Rukia, that they would fix this problem, as of today they have not.  Shame on you City Of Decatur.

In a male dominated business it’s pretty awesome to find a female tobacconist who is in love with this pursuit, and her Ethiopian manner and charm really make for a pleasant experience when you visit (you need to visit !) , they’re open seven days a week and always ready to serve…the walls are covered with cool pictures and signs of celebrities smoking cigars, and different cigar brands…it’s really worth your time.  Happy smoking !